Background

Singapore Web Designer Jess Chen | Expert Website Design Solutions for Businesses

Mission

I’m not just designing visuals
I’m building Websites that connect and convert.

I am a web professional with years of combined experience across diverse industries and disciplines, having also embodied branding and design as our core practice. Working in close partnership with our clients, I apply this expertise to new ideas and technologies, creating relevant and bespoke solutions to meet and exceed their goals. Since 2006, I have created work that inspires thought, motivates change and achieves outstanding results.

Web Design

Shopping Cart

UX/UI Design

SEO

With a strong foundation in branding and web design, I’ve helped countless brands and businesses craft visuals that do more than look good—they communicate, connect, and convert. My work blends strategy, storytelling, and visual impact into one powerful experience.

Years of Experience

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Projects Delivered

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Happy Clients

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Solutions

Comprehensive web design solutions in Singapore designed to increase visibility, drive targeted traffic, and boost your growth online.

Web & UI Design

Creative web design services in Singapore delivering modern, responsive, and user-friendly websites that enhance brand presence and drive conversions.

Keyword Optimisation

Professional SEO solutions in Singapore to improve rankings, increase website traffic, and boost conversions with effective digital strategies.

ECommerce

Custom eCommerce solutions in Singapore offering responsive, secure, and SEO-optimized online stores designed to boost sales and conversions.

Each solution is rooted in clarity, strategy, and visual storytelling—so your website stands out in a crowded market and converts with purpose.

Highlights

A Decade of Web Strategy, Digital Deployments and Converting Impressions Into Customers

City Football Group

Develop and deploy digital strategy for membership acquisition for Singapore market

2016-Now

Blackbox Research

Refresh brand identity and marketing collaterals including digital assets and web strategy.

2016–2019

Fraser & Neave Group

Designed cross-platform campaign assets and collaborated with in-house team to build award-winning digital campaigns.

2014–2019

Tourism Western Australia

Handled visual assets for local clients and contributed to early-stage concept development for South East Asia markets.

2014–2018

01

Intentional Design

Every pixel has purpose—nothing is random. I create with intention and clarity.

02

Story-Driven

I design visuals that are rooted in storytelling and emotional connection.

03

Strategic Thinking

Design without strategy is decoration. I blend creative vision with business goals.

04

Timeless Aesthetics

Trends come and go—I focus on creating work that lasts.

05

Client Collaboration

The best results come from trust and communication. You’re part of the process.

06

Detail-Oriented

Great design lives in the details—from kerning to composition.

Process

My design process ensures clarity, creativity, and collaboration at every stage—so your vision becomes reality.

Discovery

Understanding your goals, audience, and brand to set the creative direction.

Design

Exploring visual possibilities through sketches, references, and creative ideas.

Deployment

Turning strategy and ideas into polished visuals with meaning and structure.

Evaluation

Collaborating on feedback to perfect every detail until you're fully confident.

Let’s Talk About Your Project

Ready to turn your vision into visuals that convert? Let’s work together and make your website unforgettable.