Custom Web Solutions for Kitchen Appliances Maker
TEKA Singapore
Client
Web Design
Solution
2017
Year
Overview
Challenge
Despite TEKA’s strong international reputation, the Singapore website faced several challenges:
- Outdated User Interface: The existing site lacked a contemporary design that reflected TEKA’s premium positioning.
- Poor Navigation Structure: Customers struggled to explore products easily due to cluttered menus and limited filtering options.
- Low Mobile Optimization: The previous website wasn’t fully responsive, leading to poor mobile browsing experiences.
- Limited Brand Storytelling: The site didn’t effectively showcase TEKA’s heritage, craftsmanship, and innovation.
The challenge was to revamp TEKA Singapore’s website into an engaging digital platform that improves usability, communicates brand value, and drives customer interest.
Approach
We adopted a user-centric and brand-focused web design approach:
a. Strategy & Research
- Conducted a competitive analysis of leading kitchen appliance brands to understand industry benchmarks.
- Researched user behaviors to identify browsing patterns and common pain points.
- Collaborated closely with TEKA’s marketing team to align the website’s structure with their brand identity and business objectives.
b. UX & UI Design
- Designed a clean, modern interface that reflects TEKA’s premium European aesthetic.
- Improved navigation flow with intuitive menus, product categorization, and advanced filtering options.
- Implemented high-quality product visuals to highlight craftsmanship and design details.
- Created dedicated landing pages for hero products, promotions, and lifestyle inspiration.
c. Responsive Development
- Built a mobile-first, fully responsive website optimized for all screen sizes.
- Integrated fast-loading technologies to enhance performance and improve SEO rankings.
- Ensured compatibility across modern browsers and devices.
d. Content & Brand Storytelling
- Developed engaging content that highlights TEKA’s innovation, heritage, and commitment to quality.
- Incorporated lifestyle imagery and aspirational kitchen setups to inspire homeowners.
Results
Clearer navigation. Stronger trust. More inquiries.
The redesigned TEKA Singapore website delivered measurable improvements:
- 40% Increase in Website Traffic within the first three months after launch.
- Improved User Engagement with longer browsing sessions and higher page views per visit.
- Better Mobile Experience with a 60% reduction in bounce rates from mobile devices.
- Enhanced Brand Perception through a modern, premium design aligned with TEKA’s global image.
- Higher Product Inquiries driven by optimized product pages and simplified contact forms.
The new website successfully positioned TEKA Singapore as a leading premium kitchen appliance brand while providing users with an elevated browsing and shopping experience.
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